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Jack Russell Crazy, Issue #02 -- FREE Sneak Preview of My New Jack Russell Training Ebook
January 31, 2010
Dear fellow Jack Russell Lover,

My New Ebook Is Almost Finished... But I Need Your Help

Welcome! You may have noticed that there haven't been many new articles going up on the site lately. That's because I've been working at fever-pitch behind the scenes, trying to finish my new Jack Russell training ebook. I'm pleased to announce that it's almost there and should be ready to launch by mid-February.

First, why a book on Jack Russell training? After all, there are already thousands of dog training books out there. Why one more?

Well, I've read many of those other dog training books, and I must say - most of them just don't apply to Jack Russells. A lot of "conventional wisdom" just doesn't work with these little guys. You read these books and try these techniques, and then when they don't work, you think you must be doing something wrong.

Those books never told me what to do when the technique just didn't work. They didn't tell me how to get - and keep - my Jack's attention. They didn't tell me how to deal with stubbornness. They never gave me what I really needed - a contingency plan. In short, they didn't really teach me anything.

But I knew there was more to it. There were answers out there - but I would have to go and find them for myself.

I tried reading other so-called "Jack Russell specific" books and ebooks. What I found was that they were often just generic dog training books with "Jack Russell" inserted in the right places. Or, they only touched on training very lightly - as if training JRTS was in the "too hard basket."

So I set out to figure this stuff out for myself. I researched the breed thoroughly to understand their character. I studied the science of individual dog personality to get a feel for the effect this has on each training approach. I rifled through books on training stubborn, hyperactive and generally tricky dogs.

After I gathered together all these techniques, I relentlessly applied them to training my own Jacks. I kept what works - and got rid of the rest. Then I used what works to form general principles for training. Basically - I figured out how to train Jack Russells, specifically, from the ground up.

The results of all that are contained in my ebook.

But it's not done yet - I need your help to finish it. What I need from you are:

a) your feedback. Please read the excerpt below and tell me what you think. Does it "hit the mark"?

AND b) your questions. Is there a really pressing training issue that you want to see addressed? I want to make sure I haven't missed anything.

With that in mind, please read through the excerpt. If you have any praise, comments, questions or criticisms, don't hesitate to hit the "Reply" button and send me an email to let me know.

P.S. - If you haven't got your free copy of my special report, "The Top Ten Jack Russell Training Mistakes," go ahead and email me and I'll send you a copy.


The 9 Essential Principles of The Right Training Attitude

Right, now before we get into any specific techniques, we need to lay out the attitude that you personally need to take towards training. Trust me: success or failure all starts in your head. Your dog is more in tune to your emotions than you might believe. If you try to train half-heartedly, or you doubt a technique you’re trying is going to work, then guess what? It’s not going to work. Your dog can feel that you don’t believe in yourself, and she won’t believe in you as a result. Your success with training your Jack Russell will depend first and foremost on how well you apply these principles.

Principle #1 – It’s not the dog’s fault she’s not a human.

Yes, I know Jack Russells can be cheeky little devils. I know sometimes you think they are doing something they know they shouldn’t be doing, just to get a reaction. Sometimes they are, and I’ll show you how to deal with the line-steppers. But the point is, they don’t know any better until you put the rules in place.

This book is all about positive training. That means, no harsh punishments for bad behavior. There is a place for punishments, but we’ll discuss that later – and they probably aren’t the kind of punishments you’re used to. For now, just understand that the best results come from rewarding good behavior (positive reinforcement), not punishing bad behavior. This is the basis of positive training. So relax, take a deep breath, and when you see your dog doing something wrong – let it slide. I’ll show you how to stop it from happening.

Principle #2 – There’s no such thing as a free treat.

Make your dog work for every little treat he gets from now on. I know it’s tempting to pamper your pet, but in reality if you spoil her too much she will begin to get an inflated ego. She’ll start to think she’s higher than you in the pack order – and then you won’t have a chance of getting her to obey you. Which leads to principle #3.

Principle #3 – You must be in charge. You must be the leader.

Now, this is an idea that gets kicked around a lot in dog training talk these days. Cesar Milan of Dog Whisperer fame has done a lot to popularize the idea of being the “pack leader.” Now this is a good rule to follow, but if you take the wrong approach to it with a naturally dominant kind of dog like a Jack Russell, it’s likely to backfire. I’m going to explain the right approach to becoming your dog’s pack leader.

Principle #4 – It’s about attention.

Many problem behaviors your dog will display is a bid for your attention. When you understand this simple fact, you’ll view training and behavior in a whole new light. You’ll also understand how to ration your attention to encourage the behaviors you want and discourage the ones you don’t want.

Principle #5 – A bored Jack Russell is your home’s worst enemy.

Much of the destructive behavior commonly seen in Jack Russells is the result of boredom. I’ll show you how to structure your days and training sessions so that your JRT never gets bored.

Principle #6 – If you let them get away with it once, they’ll try to get away with it a thousand times over.

Consistency is absolutely essential. Once you let your dog get away with something, that’s it – he thinks he has a right to do it, and it will be very hard to persuade him otherwise. So save yourself some time and trouble, set the rules, and stick to them 100 percent.

Principle #7 – If your enjoy training, so will your dog.

You should be having fun when training your dog. If you don’t enjoy training, you’re looking at it from the wrong perspective. Shift your attitude from focusing on everything you don’t want your dog to do, to focusing on all the little improvements you see every day when you get the right training program in place. This relates to what I said above about your dog “tuning in” to your emotional state. You must always lead by example.

Principle #8 – Training must be win-win.

Your dog must get as much out of training as you do for it to be successful, long-term and consistent. If training is a chore for your dog, you’re going to be constantly fighting an uphill battle just to get her attention. In a minute I’ll explain how to find the best way to motivate your dog.

Principle #9 – Your dog is a dog, not a baby.

This is the hardest thing for many owners to get their heads around these days. We live in an age of pampered pets. You need to understand that your dog’s mind doesn’t work the same as a human’s mind. Understand the differences and use it to your advantage. Spoil your dog and you will actually only end up creating resentment. Dogs need to be part of a pack – they need a leader. If you cater to your dog’s every whim, if you don’t make decisions and control her environment, she will actually end up feeling insecure.

So, there's a taste. Ideas? Suggestions? Reply to this email and let me know.

Preview Of Upcoming Content

Just to let you know, I haven't abandoned any of these plans:
  • More information on clicker training for Jack Russells
  • Information on JRT nutrition
  • A Jack Russell gifts page - with gifts for people and gifts for dogs

But my focus after the ebook is finished will be on turning the website from an "information resource" into an "online Jack Russell community." This means:
  • I'll be adding discussion forums so you can get to know other JRT lovers
  • I'll be creating pages on the site where you can upload photos of your own dogs
  • You will be able to upload your own stories and articles to Jack Russell Lover

This is just the start of greater things to come.

JRT Questions and Answers

Question: "What's the difference between Parson Jack Russell terriers, and Irish Jack Russell Terriers? I'm getting a dog soon, and I think I'm going to choose a Jack Russell Terrier. I know there are two different types, so if you could give me some differences between them that would be great."

My Answer:
Hi there,

The Parson Russell Terrier is a recognized breed under the all-breed dog organizations such as the AKC. Basically, if you want a Jack Russell that's a show dog, you get a Parson. They have longer legs and are less functional for hunting. There's no difference in temperament. More information here: Parson Russell Terrier.

Irish Jacks are simply Jack Russells bred for their temperament, rather than appearance or working qualities. They're supposed to be Jack Russells that are more appropriate as family pets, apartment dogs, and so on. Just a calmer version of a typical Jack Russell. More here: Irish Jack Russell.

Hope this answers your question,


Question: "I have a 5 yr old male Jack Russell Terrier, will he get along with the male puppy terrier that I am getting? I currently have a 5 year old male Jack Russell terrier. In a few days I will be bringing home a 14 month old male puppy Jack Russell Terrier. What can I do to make sure that they get along with each other?"

My Answer:
They may get along at first, they may not. It will depend on several factors, most notably:
  • Whether or not each dog is neutered.
  • Whether or not they were socialized properly with other males as young puppies.
The best advice would be to ensure that they each have separate, designated living and sleeping places and their own toys. Don't let the new puppy steal your current dog's toys or sleep in his bed or eat from his bowl, as these actions could be viewed as a dominance threat by the older dog. Keep any food or toys out of their way when it comes time to leave them alone together as these can cause an escalation into aggression.

Introduce them to each other slowly, under controlled conditions. Have plenty of treats on hand to give to your current dog when he meets the puppy for the first time as this will help to create a positive association. Allow them to establish a dominance hierarchy amongst themselves and try to stick with it - this will help to avoid larger conflicts as each dog "knows his place". That said, try to nip any play-fighting in the bud before it turns into aggression. Whenever you notice a lot of growling, break up the play fight and turn their attention to a game or training session.

If you need to know more about socializing puppies take a look at this page on socializing a puppy.

Hopefully this helps,


Bring on 2010!

As you can see, this year holds a lot of promise for Jack Russell Lover. I'm confident that together, we can turn this into the best Jack Russell community in the world.

Any comments on this issue, or ideas for upcoming issues of the E-Zine? Don't hesitate to contact me. Simply reply to this email. Your question may even be featured in an upcoming issue of the newsletter!

Know of a friend who might be interested in this newsletter? Go ahead and forward it to them and encourage them to sign up. Let's grow this community together.

Thanks for reading and best wishes,

Tom McSherry
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